Preview: Engagement metrics shown here connect to your email and SMS platform in Phase 2. Sample data below illustrates expected reporting.
Open, click, deliverability
Open Rate
34.2%
▲ 2.1 pts MoM
Click-Through
5.8%
vs 4.8% industry
Bounce Rate
1.2%
healthy
Unsubscribe
0.4%
stable
SMS
Delivery and engagement
Delivery
98.6%
Click Rate
12.8%
Opt-out
0.8%
SMS is the smallest channel by volume but the highest click rate. Best deployed for time-sensitive appeals and sustainer reminders.
Direct Mail — Response Decay
Responses per week since drop · cost $0.78/piece · 3.8% response rate