Revenue Raised
$1.14M
▲ 12.4%vs prior period
Gifts / Responses
8.6K
▲ 6.1%vs prior period
Average Gift
$132
▲ 5.0%vs prior period
Response Rate
3.7%
▲ 0.4ptsvs prior period
ROI (ROAS)
4.3x
▼ 0.3xvs prior period
Pieces Delivered
234.0K
▲ 9.0%vs prior period
Revenue & Gifts Over Time
By month · click a bar to filter
RevenueGifts
Channel Mix
Revenue contribution
Total
$1.14M
Direct Mail62.0%
Email28.0%
SMS10.0%
Response Funnel
From audience to dollars raised
Audience Targeted
276.1K
Delivered
234.0K
84.7% conv
Engaged
51.5K
22.0% conv
Gifts
8.6K
16.8% conv
Revenue
$1.14M
13194.4% conv
Top Campaigns
Click any row to drill down
| Year-End Appeal 2025 Nov 02, 2025 | Direct Mail | 48.0K | 4.10% | $309.3K | 8.3x | Active |
| Capital Campaign — Phase II Sep 09, 2025 | Direct Mail | 12.0K | 5.80% | $281.0K | 19.5x | Active |
| Giving Tuesday Push Nov 25, 2025 | 84.0K | 2.80% | $194.6K | 193.1x | Active | |
| Spring Membership Drive Mar 12, 2025 | Direct Mail | 32.0K | 3.60% | $152.6K | 6.4x | Completed |
| Spring Acquisition Mailing Mar 02, 2026 | Direct Mail | 38.0K | 3.10% | $132.0K | 4.6x | Scheduled |
| Lapsed Donor Reactivation Jun 03, 2025 | Direct Mail | 18.0K | 2.20% | $35.7K | 2.4x | Completed |
| Monthly Sustainer Acquisition Jan 06, 2025 | 56.0K | 1.90% | $29.3K | 58.1x | Active |