Major Donors
320
audience
Revenue
$999.0K
Avg Gift
$1850
RR
9.4%
Trend
▲ 6.2%
Mid-Level
2.8K
audience
Revenue
$564.3K
Avg Gift
$285
RR
6.1%
Trend
▲ 3.4%
Recurring Sustainers
4.1K
audience
Revenue
$117.8K
Avg Gift
$32
RR
84.2%
Trend
▲ 8.1%
New Donors
6.5K
audience
Revenue
$84.3K
Avg Gift
$68
RR
4.2%
Trend
▲ 12.6%
Lapsed/Reactivation
8.9K
audience
Revenue
$59.5K
Avg Gift
$96
RR
1.8%
Trend
▼ 2.4%
Prospects
24.6K
audience
Revenue
$19.4K
Avg Gift
$54
RR
0.9%
Trend
▲ 1.1%
Segment Performance
Revenue and response rate by segment
New vs Returning
Of 8.6K gifts
Returning
66%
Sustainer retention
87.4%
12-month rolling
Donor Tier Migration
Last 90 days
Lapsed
1,840
as of Q3
Reactivated
312
+17% MoM
Sustainer
184
59% of reactivated
Of 47.3K total contacts, 184 moved from lapsed to recurring sustainer this quarter — a 21% lift over the prior quarter.